↬ Loosing High Ground  

Marco Arment writes on his blog:

Apple has always been a marketing-driven company, but there’s a balance to be struck. Marketing plays a vital role, but marketing priorities cannot come at significant expense to quality.

Probably I’m not the most qualified person to write about this topic, but since even people at CNBC had their go I’ve figured I can write my own two cents.

Apple is a massive engineering company and we can be sure they are doing things right since they are the most valuable company on this planet. It’s also true that people’s attention span is getting smaller and smaller and to get their money you really need to be in their face all the time. This is why I guess we can fell the shift from a prominent engineering approach to a more marketing-driven messaging.

Everything has to be slimmer, faster, more powerful year after year, because that’s what sell the piece of shiny hardware. What’s really under the hood is for a small elite to appreciate.

As Marco said, there’s a balance to be struck and with the upcoming Apple Watch I’m afraid we’ll see this balance moving even more toward the marketing side. Apple is not doomed under any means. It’s simply acting as any other massive corporation out there, participating in a race for customers’ money and attention that nobody has ever figured out how to win.